SAVE THOUSANDS ON YOUR NEXT VEHICLE

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We give you the tools to confidently
negotiate with the dealership pros!

Drive the Deal is an innovative new program designed to empower consumers to effectively negotiate their car purchase. Car salespeople are trained to take control and influence consumer decisions by using your emotions against you. Developed in partnership with leaders in the retail vehicle industry, Drive the Deal uses the same philosophy and allows the average person to get the best car deal possible.

Facts you must know before
shopping for a car

  1. The entire dealership works as a team to take control of the transaction and influence consumer decisions by using your emotions against you.
  2. Salespeople, sales and finance managers and every other employee of the dealership will use every trick in the book to ensure that they make the highest profit possible on each sale.
  3. Most, if not all, dealership promotions and sales are thinly disguised ploys to get people in the door so the dealers can go to work. All “sale” prices are available year-round to the experienced and savvy negotiator. Rebates and other cashback offers from the manufacturer can be attractive, but ultimately they are negotiation tools that dealers use to extract as much as they can from you.
  4. The MSRP on new cars is merely a suggestion of what the dealer would like to get for the car. It is not a relevant starting point for negotiations.
  5. Do not ever tell the salesperson what you want your monthly loan payment to be.

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Car purchases are typically the second largest item a household will buy, but to the dealers and salespeople, negotiating with you is just a big game. The dealer will use every trick in the book to ensure that they make the highest profit possible on each sale. And they certainly do make high profits! One look at the huge dealerships being built will tell you just how much money there is to be made in the retail car market. All dealers have extensive training and seminars to teach newer salespeople how to take advantage of customers’ weaknesses and huge prizes when they do. Until now, there has never been a step-by-step program designed to beat car dealers at their own game!

 

Here’s the REAL deal on how YOU can control
the car-buying experience!